ABSTRACT
The hospital is a place to obtain services that depend on the level of patient visits. The indicator for improving hospital services is determined by the utilization of health services through increasing the number of patient visits in selecting health services at the hospital. A good corporate image has an important role for the continuity of a business organization. A good corporate image will shape a decision to buy a product or service. Currently, there is not many certain study on marketing mix and the treatment decision as an marketing strategy for healthcare management system. The study to determine the relationship between the marketing mix and the treatment decision through corporate image by the researcher as a preliminary study that could open the horizons for future studies. This type of research used is quantitative research. The sample used was outpatients at a private hospital that met the inclusion criteria. The research instrument uses a questionnaire that will be distributed to patients or families of patients who have undergone examination and treatment at the hospital. This study conducted sampling outpatient polyclinic at Private Hospital with a total of 154 samples.The results were measured using a Likert scale. Data on marketing mix and the treatment decision through corporate image were analyzed by descriptive and linier regression statistics. According to the data analysis, the results show that all of marketing mix elements have a significant impact influences outpatient treatment decisions through corporate image (p value for all marketing mix elements is less than α = .05). There is a significant relationship between the marketing mix and the outpatient treatment decision through corporate image.

ABSTRACT
Public service reform is carried out by carrying out a process of change in the bureaucracy which will affect the orientation of public services; at first, the transformation of public services is the adoption of private sector values, which are often profit-oriented services so that people find it difficult to get services. So far, the dynamics of public services in Indonesia have tended to be late in responding to the needs of the grassroots in every region in Indonesia, so this requires ongoing steps, meaning that evaluation and correction must continually be improved to achieve the goal of bureaucratic reform that reaches the heart of bureaucracy in Indonesia. This study aims to describe and analyze the implementation of the Sumenep Regency Regent's Regulation Number 49 of 2019 concerning implementing Public Service Malls (MPP) in the Sumenep Regency. This research was at the Investment and One Stop Service Office, Sumenep Regency, East Java Province. Researchers used a descriptive qualitative research approach with data collection techniques using observation, interviews, and documentation. The results of this study are the implementation of the policy of the Sumenep Regency Regent's regulations covering several factors, including communication factors with the clarity of policy orders from the Regional Government to implementing organizations, resources related to facilities and infrastructure both available and not yet available, disposition, bureaucratic structure in operational standards procedures for implementing services and digital innovation. The driving and inhibiting factors in implementing this policy are presidential and ministerial regulations regarding the administration of public service malls, the public's low understanding of the applicable system, and the difficulty for the community to obtain optimal and effective services.

ABSTRACT
People working in organizations as members will be influenced by many characteristics, such as attributes, attitudes, values, desires, and interests. What determines a leader's leadership style is not how they see themselves as leading but how other people, particularly their subordinates, perceive them. The critical issue in this study is the mismatch between theory and reality or execution since it will lower members' motivation, which will impact productivity. This study aims to examine the relationship between leadership style and performance, as well as the influence of both on the performance of members of the Air Squadron Supplies Corps 4 Wing 2 Lanud Abd. pious. Quantitative multiple regression analysis design is the research methodology used. A quantitative method with an explanatory research design was used in this study. A questionnaire that would be distributed to members of the 4th Air Squadron Supply Corps served as the study's instrument. This study used descriptive and inferential data analysis methods based on statistical formulas to analyze the data. The study's findings show that motivation and leadership style significantly improve performance. Together, these two variables account for 80.6% of the variance in performance, with the remaining 19.4% being influenced by factors that were not studied.

ABSTRACT
The purpose of this study is to assess the impact of Brand Image and Service Quality on Revisit Intention via customer satisfaction at Hotel Santika Premiere Malang. Data from respondents was evaluated quantitatively to gain critical insights into the hospitality business, notably in terms of Brand Image and service quality, in order to improve customer satisfaction and revisit intention. According to the findings, brand image has no effect on revisit intention, however service quality has a favorable and considerable impact on revisit intention and customer satisfaction. The assurance and tangibles components are aspects of service quality that have a substantial impact on customer satisfaction. Customer satisfaction, according to this study, is critical in the link between Brand Image and Service Quality with Revisit Intention. When clients are pleased with the services they receive, the brand can improve their desire to return. As a result, this study emphasizes the need of enhancing service quality in order to increase customer satisfaction and encourage consumers to return and utilize the same hotel services. These findings have a substantial impact on the development of business success in the hospitality industry through successful marketing strategies and client loyalty programs.

ABSTRACT
The use of Absent Online Selfie (Senfie) for State Civil Apparatuses within the East Kutai Regency Government is an effort to increase discipline and as an indicator in determining the awarding of awards and additional income for employees in carrying out tasks and functions in regional apparatus organizations. However, in its application in the field, many things could still be improved. This study aims to describe and analyze the implementation of policies regarding the use of Absent Online Selfie (Senfie) in enforcing the discipline of the State Civil Apparatus based on the Circular Letter of the East Kutai Regent Number: 860/0409/BKPP/SE/III/2021 at UPT Puskesmas Karangan, East Kutai Regency, Province East Kalimantan, and aims to describe and analyze the supporting and inhibiting factors in the implementation of the policy. This research was conducted at UPT Puskesmas Karangan. The data collection techniques used by researchers in this study were interviews, observations, and documentation. The results of this study are the implementation of the policy regarding the use of Absent Online Selfie (Senfie) in enforcing the discipline of the State Civil Apparatus at UPT Puskesmas Karangan, East Kutai Regency, seen from the variables of socialization, resources, commitment, and work mechanisms, and it can be said to be successful. Even so, there are still several inhibiting factors, including internal factors, namely, there is still infrastructure whose quality needs to be improved. There are still elements of the State Civil Apparatus who carry out dishonourable actions such as entrusting attendance and so on, while the external inhibiting factors are that there are still State Civil Apparatuses who do not understand digital technology. There are also telephone and internet networks whose signals are slow or unstable.

ABSTRACT
Family businesses are poorly resilient to changes in the economic environment. The last few years, the time of the pandemic or the war in Ukraine, have shown that family businesses are heavily dependent on the competence of the managers who manage them. The author focused on the optimal selection of financial indicators and an economical view of organizational and managerial competence.

ABSTRACT
The problem of street vendors (PKL) needs to be addressed to organize the city development process, so the Blitar City Government considers efforts to organize and develop street vendors as a solution that can benefit all parties. This study aims to analyze and describe the extent to which street vendors (PKL) are regulated as a strategy in urban planning and fostering micro-enterprises in Blitar City through Blitar Mayor Regulation Number 43 of 2018. This research was carried out in Blitar City at the Department of Industry and Trade City of Blitar. The method used in this study is an inductive qualitative descriptive research method. The data collection techniques used by researchers in this study were questionnaires, observation, and documentation. Based on the data obtained from the results of research on evaluating the policy of Mayor Regulation Number 43 of 2018 concerning Guidelines for the Implementation of Blitar City Regional Regulation Number 10 of 2008 concerning the Arrangement and Development of Street Vendors, the results of this study are that regulations have been effective and efficient marked by the achievement of structuring goals, improving the quality of urban planning, availability of funds, and human resources as executors and time so that it can be appropriately implemented. This policy has also been right on target with the desired goals marked by accuracy in selecting activity targets and alternative spaces and the accuracy of functions in revitalizing public facilities and infrastructure functions.