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A Bibliometric Analysis on Landscape of Mobile Banking: A Study on Trends, Influential Contributions, and Forecasting (2010–2024)

DOI : https://doi.org/10.36349/easjebm.2025.v08i07.007
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The present study examines the evolution, impact, and emerging trends in mobile banking research from 2010 to 2024, using VOS viewer version 1.6.20 software and data from dimension.ai. A total of 1,482 documents were reviewed, with 921 meeting citation thresholds, showcasing the significant contributions of influential authors such as Zhou (2010) and Alalwan (2017). The analysis identifies foundational studies and highlights research areas like consumer behavior, technological adoption, and security advancements as pivotal to the field. Journals such as the International Journal of Bank Marketing and Computers in Human Behavior emerged as key platforms, reflecting their critical role in disseminating impactful research. Citation analysis reveals a robust network of interlinked studies, emphasizing collaborative contributions from leading institutions, including Swansea University and the University of Jyväskylä. While the findings underscore significant academic achievements, limitations such as reliance on citation metrics and database-specific publications highlight the need for broader data inclusion and qualitative assessments.This study provides valuable insights into mobile banking’s academic trajectory, offering guidance for future research on emerging technologies like AI and block chain, as well as cross-disciplinary collaboration. It also emphasizes the importance of addressing consumer-centric challenges and technological innovations to enhance adoption and satisfaction. By uncovering past contributions and mapping future trends, this research contributes to advancing the understanding of mobile banking systems and their role in shaping financial ecosystems.

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Dr. Afroza Begum

Lecturer, Dept. of Pharmacology and Therapeutics, Shaheed Monsur Ali Medical College & Hospital, Uttara, Dhaka-1230, Bangladesh

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