EAS Publisher | An analysis of Advertisement Violating Grice’s Cooperative Principle

An analysis of Advertisement Violating Grice’s Cooperative Principle

DOI : https://doi.org/10.36349/EASJEHL.2020.v03i02.004

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Text typology was proposed in the 1970s, by Katharina Reiss, the pioneer of German School. Built on the concept of equivalence, text typology views the text, rather than the word or sentence, as the level at which communication is achieved and at which equivalence must be sought. According to it, translation strategies are determined by the text type of source texts, and there is no single absolute translation strategy that can be used in all translation practice. Guided by the theory, this paper will take specific examples to explain briefly how the text typology guides translation activities

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