EAS Publisher | Mapping Of Superior Creative Industry Potentials (Case Study of the Creative Industries of Handicraft Subsector in the East Aceh District)

Mapping Of Superior Creative Industry Potentials (Case Study of the Creative Industries of Handicraft Subsector in the East Aceh District)

DOI : https://doi.org/10.36349/EASJEBM.2020.v03i06.014

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This study aims to map the potential of leading creative industries in East Aceh District, especially the handicraft sub-sector by using a qualitative approach. In this case, it does not isolate individuals or organizations into variables or hypotheses, but as a part of a whole. The data analysis technique used is descriptive (qualitative and quantitative) methods by using simple statistical formulas and SWOT analysis to determine product competitiveness strategies. The results of the study indicate that the handicraft industry subsector in East Aceh District has a strategic role in improving people's welfare and reducing unemployment. As for the leading industries in East Aceh Regency are the pandanus mat and the embroidery industry. The results also show that both industries are able to absorb labor and have high production values.

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