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Re-invigorating Business Education curriculum for enhanced service delivery: The place of soft skills

DOI : https://doi.org/10.36349/easjebm.2018.v01i03.007
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Individuals, organizations and governments acknowledge the invaluable contributions of training to human capital development, which reflect in improved service delivery and turn-over. Yearly, organizations commit substantial parts of their appropriations to both training and re-training of staff. Cursory observation confirms that much of Business curriculum appears to focus on concepts, theories and procedures to the neglect of those fine-grain soft skills which help create a warm work-place atmosphere and enhance retention of quality clientele. Should soft skills not be given respectable coverage in a Business education curriculum? This paper, using the literature method, examines the nature and potential contributions of soft skills to quality service delivery. Providers, operators, financiers of Business education and employers of the products need to sit down and identify soft skills considered to be germane to the dispensing of relationship skills so that they can be fully built into Business curriculum. As much as possible, rich contents in soft skills, especially good telephone habits for help-line staff, good email-writing skills, productive use of social media, among others, need to be included because the goal is not to build expansive business empires that can meet people’s goods and services needs with admirable variety, but to inculcate ‘people’ skills that human operators of the system can apply in an atmosphere of cordiality.

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Lecturer, Dept. of Pharmacology and Therapeutics, Shaheed Monsur Ali Medical College & Hospital, Uttara, Dhaka-1230, Bangladesh

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