EAS Publisher | The Effect of Location and Price on Consumer Satisfaction through Buying Decisions on PT. Adhi Persada Property

The Effect of Location and Price on Consumer Satisfaction through Buying Decisions on PT. Adhi Persada Property

DOI : https://doi.org/10.36349/EASJEBM.2020.v03i04.004

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This study aims to examine and analyze the influence of location and price on consumer satisfaction through buying decisions at PT. Adhi Persada Property. The population and research sample are all consumers who have inhabited who have decided to buy but have not been inhabited. Technical data analysis using path analysis. The results showed that location and price influence Buying decisions. Location and price affect customer satisfaction. Buying decisions affect customer satisfaction. Location influences consumer satisfaction through buying decisions. The price influences consumer satisfaction through buying decisions.

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