The purpose of this research is to know: (1) brand trust influence on customer satisfaction (2) product quality influence on customer satisfaction, (3) brand trust influence on customer loyalty (4) product quality influence on customer loyalty (5) on customer loyalty, (6) there is indirect influence of brand trust on customer loyalty through customer satisfaction (7) there is indirect effect of product quality to customer loyalty through customer satisfaction. This research was conducted at BNI Bank Banda Aceh. The object of this research is brand trust and product quality, customer satisfaction and loyalty. The result of research shows that there is influence of brand trust on customer satisfaction, there is influence of product quality on customer satisfaction, research result also proves that there is influence of brand trust to customer loyalty, then there is influence of product quality on customer loyalty, then there influence of customer satisfaction influence on loyalty customers, there is indirect influence of brand trust on customer loyalty through customer satisfaction and there is indirect effect of product quality on customer loyalty through customer satisfaction of PT. Bank Negara Indonesia (Persero) Tbk. Banda Aceh.