EAS Publisher | The Effect of Corporate Social Responsibility (CSR) on Corporate Reputation And Brand Equity At Pt. Bank Aceh Syariah, Banda Aceh, Indonesia With Trust And Customer Satisfaction As Mediating Variables

The Effect of Corporate Social Responsibility (CSR) on Corporate Reputation And Brand Equity At Pt. Bank Aceh Syariah, Banda Aceh, Indonesia With Trust And Customer Satisfaction As Mediating Variables

DOI : https://doi.org/10.36349/EASJEBM.2020.v03i02.012

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The purpose of this study is to determine the effect of : (1) CSR on reputation (2) CSR on customer trust, (3) CSR on customer satisfaction (4) customer trust on reputation, (6) customer satisfaction on reputation (7) customer trust on brand equity (8) customer satisfaction on brand equity. Data analytical tool used is structural equation modeling (SEM) analysis of which supported by the Amos program. The results of the study show that all independent variables employed in research have a significant influence on dependent variable either directly or indirectly through intervening variable.

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