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The Effect of Service Quality And Religiosity on Customer Loyalty At Pt. Pegadaian Syariah of Banda Aceh Branch, Indonesia with Customer Satisfaction as a Mediating Variable

DOI : https://doi.org/10.36349/EASJEBM.2020.v03i02.010
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The purpose of this study is to describe the level of service quality, religiosity, customer satisfaction, and customer loyalty and to investigate the effect of service quality and religiosity on customer loyalty with customer satisfaction as a mediating variable at PT. Pegadaian Syariah in Banda Aceh branch, Indonesia. The research employs Structural Equation Model (SEM) and AMOS Software for analytical and processing research collected data. The outcome of research indicated that all research variables are has been relatively good, service quality has an effect on customer satisfaction, service quality can increase customer satisfaction using sharia pawnshops in Banda Aceh, religiosity has an effect on customer satisfaction. The results of researchalso prove that service quality has an effect on customer loyalty ,religiosity has a significant effect on customer loyalty, then customer satisfaction also has an influence on customer customer loyalty, there are direct and indirect effects of service quality on customer satisfaction and an impact on customer loyalty and there are direct and indirect effects of religiosity on customer satisfaction and impact on customer loyalty at PT. Pegadaian Syariah in Banda Aceh City.

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Dr. Afroza Begum

Lecturer, Dept. of Pharmacology and Therapeutics, Shaheed Monsur Ali Medical College & Hospital, Uttara, Dhaka-1230, Bangladesh

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