This research is aimed at determining the effect ofobrand experienceuon brand loyalty mediatedrby brand trust andysatisfaction with empirical studies taken on the body shop brand in Banda Aceh. The samples used in this study were consumers who are registered as members. Questionnaire as a research instrument was used this research. Purposiversampling was useduas a sampling technique. The method was Hierarchical Linear Theoretical framework in this study was suggested by Modeling Barony& Kenny (1986). It was used toyexamine the effect of independentrvariables with the dependentevariable. The resultshof this study showed that brand experience had a positivehand significant effect ondbrand trust and satisfaction. Brand experience variables also showed a partial relationship, positivefand significant towards brand loyalty. For trustworthy variable brand and satisfaction with brand loyalty also showed partial, positive and significant influence. This research also showed that brandfexperience variables have a significant, positive and partial effecthon brand loyalty mediated by trustworthy brand. Furthermore, the influence of brandgexperience on brandkloyalty is mediated by partial satisfaction, positive and significant.