Life Insurance Corporation of India (LIC) has been established under the provisions of Life Insurance Corporation Act, 1956. LIC of India is having a well defined recruitment and selection methods. The central government of India has prescribed a provision on this regards. The policies of recruitment and selection of LIC are laid down in the LIC of India (Staff) Regulations 1960, (Appointment and Promotion of Officers and Employees) and Staff Service Regulations of the LIC, under section 49 of LIC Act 1956. Therefore, LIC of India has to follows the constitutional directives and principles. Further, it has to adhere to Central and State Government directives, notifications and circulars in the matter of recruitment and selection. So far recruitment and selection of Study Units is concern, the present study reveals that, LIC of India is using mostly an external methods of recruitment for recruitment of new employees for the corporation. The weekly ‘Employment News’ is found to be a major source of information for prospective candidates who apply for job in LIC of India. The study also revealed that, the recruitment sources used by LIC of India for recruiting various categories of employees are good enough to attract mass prospective candidates. Further, the study revealed that majority of the employees working in the Study Units has rated the sources of recruitment of LIC as highly attractive. With this background, the present research paper makes an attempt to study the process of Recruitment and Selection procedure maintained by LIC of India in Itanagar, Naharlagun and Pasighat branches. Further, it endeavors to examine the relation between uses of proper recruitment sources and mass attraction of prospective candidates towards various vacant posts of LIC of India in the Study Units.