This study aims to determine the effect of Retail mix on loyalty which is mediated by satisfaction in the aluminum and glass industry in the district of Aceh Besar. The sample in this study amounted to 100 respondents who were consumers of several aluminum and glass industry companies in Aceh Besar District. This research method uses a questionnaire as a research instrument. Purposive sampling is used as a sampling technique. Research using the method of Hierarchical Linear Modeling Baron & Kenny (1986), is used to examine the effect of independent variables with the dependent variable. The results of this study indicate that the retail mix has an effect on increasing customer satisfaction. The magnitude of the effect of retail mix on customer satisfaction is 0.766 or 76.6%. This indicates that the better the retail mix will have a positive and real effect on increasing customer satisfaction. This research also proves that consumer satisfaction has an effect on customer loyalty. The magnitude of the influence of customer satisfaction on consumer loyalty is 0.313 or 31.3%. This indicates that the higher customer satisfaction will directly influence the increase in consumer loyalty. It also shows that retail mix influences consumer loyalty. The amount of retail mix effect on consumer loyalty is 0.493 or 49.3%. This indicates that the better retail mix will have a positive and real effect on increasing consumer loyalty.