The fact that Tourism Promotion Board is considered slow and less involved in promotional activities initiated by Department of Tourism and Culture of North Toraja leads a question raised in this study. This quantitative study aims to identify the most suitable collaborative model proposed by Agranoff & McGuire's (2003) model in promoting tourism of North Toraja. The study distributes a set of questionnaire to the Department of Tourism and Culture of North Toraja, Tourism Promotion Board, hotels and restaurants in North Toraja. Among the six collaboration management models by Agranoff & McGuire, the most suitable model is jurisdictional-based management model. This model focuses on collaboration between institutions in taking strategic actions, such as cooperation with other actors who have resources and capabilities in funding, expertise and information. The Tourism Promotion Board is one of government partners that has financial resources besides the Local Government Budget (APBD) that can be obtained from its cooperation with hotels and travel services incorporated in it as well as its undoubted capabilities since it consists of tourism stakeholders who are competent in their fields in promoting tourism in North Toraja regency. Keywords: Collaborative, Promotion, Tourism, North Toraja.