EAS Publisher | Why Are Muslims Loyal To Conventional Banks?

Why Are Muslims Loyal To Conventional Banks?

DOI : https://doi.org/10.36349/easjebm.2019.v02i11.009

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By using a religious approach, this study qualitatively aims to analyze why Muslim customers of conventional banks are loyal to conventional banks. The study was conducted in the municipality of Banda Aceh, Aceh Province, Indonesia conducted in early of 2019. Through purposive sampling, 250 Muslim customers of conventional banks were set as samples. Data was obtained by sending questioners to all of respondents, but only 139 respondents returned (response rate was 55.60%). The study documents that Muslim customers of conventional banks are loyal to conventional banks because they do not understand usury completely, they are not yet convinced and are still uncertain whether the operationalization or practice of Islamic banking has now been carried out based on Islamic teachings (no element of usury) or not yet

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