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Popular Culture and How It Shapes Values Today

DOI : https://doi.org/10.36349/easjpbs.2026.v08i02.007
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Popular culture by definition refers to “the ideas, perspectives, attitudes, and entertainment that are mainstream and widely accessible to the general public.” It encompasses the dominant daily practices, media, music, fashion, and social trends that define a society at any given time. To understand popular culture involves taking a look at a few characteristics such as: mass accessibility, commercial drive, reflection of society, and shared identity. “It can include any number of practices, including those pertaining to cooking, clothing, mass and the many facets of entertainment such as sports and literature” (Mohammed, 2021). In the twenty-first century, popular culture makes shifts and changes that are reshaping how we experience it, where we experience it, and what our experience of it means for the ways in which we engage with our lives. Democracy is its presence or lack, its decline or enhancement which turns out to have become one of the key issues involved in conversations of popular culture in the 21st century. With technology and globalization, interaction is high and people are close to each other due to social communication and exchange of values, opinions, and cultures are at their peaks. This plays an important role in society to understand the concept of new culturism and allows people to interact and mix with others from parts of the world. To accept other cultures, express them in a variety of ways to promote economic development and accelerate social and indigenous progress.

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Professor Thomas Count Dracula, MD, PhD

Distinguished Professor of Haematology Head — Experimental, Historical & Sensory Haematology Vlad the Impaler University, Wolf’s Lane, Wooden Stakes Grove 666, Transylvania.

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