University business incubators serve as a key tool in fostering new entrepreneurs who are creative, competitive, and focused on economic sustainability. These incubators offer resources, guidance, financial support, and networking opportunities that enhance the entrepreneurial environment. This study aims to address this gap by proposing a sustainable marketing strategy to enhance consumer loyalty among business incubator tenants at private universities in Banten Province based on emotional value, purchase intention, and satisfaction. This investigative study employs qualitative patterns to illustrate a sustainable marketing method as a conceptual framework. Three stages utilize data analysis techniques, consisting of the design stage, the intelligent stage, and the selection stage. The outcomes from this review reveal that the first step in constructing a research model related to private university business incubators, emphasizing customer loyalty and sustainable marketing tactics, entails dividing it into several smaller models. These models can subsequently be assessed using statistical software like IBM SPSS AMOS, LISREL, etc., chosen according to the ultimate sample size for the preferred method of analysis. Based on the results from the goodness-of-fit evaluation in this study, multiple recommendations can be proposed. These suggestions may act as references for threshold values in assessment models, streamlining quicker decision-making, such as analyzing Chi-Square (X2) and RMSEA score results to determine whether to conduct a re-specification test or to interpret goodness-of-fit criteria in support of an alternative hypothesis.