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Organisational Competitiveness and Performance of Deposit Money Banks in Enugu Metropolis, Nigeria

DOI : https://doi.org/10.36344/ccijemms.2026.v08i03.001

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This study examined organizational competitiveness and performance of deposit money banks in Enugu Metropolis, Nigeria. The study sought to assess the effect of service quality on customer satisfaction, determine how innovation affected productivity, and determine the effect of cost competitiveness on market share. The study opted for a survey design. Findings revealed that service quality, innovation and cost competitiveness respectively had positive effects on customer satisfaction, productivity, and market share. The study affirmed that banks that prioritize service quality, innovation, and strategic alignment consistently achieve superior financial performance, competitive advantage and robust market positioning. Thus, the study proposed that banks need to invest in continuous service improvement, digital transformation, and strategic planning to enhance competitive advantage and overall performance.

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