EAS Publisher | College Students' Perceptions of Organic Foods in the United States

College Students' Perceptions of Organic Foods in the United States

DOI : https://doi.org/10.36344/ccijavs.2026.v08i03.001

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Organic food consumption is on the rise and becoming a trend in the United States. This may be attributed to increased awareness of its perceived nutritional, health, and environmental benefits. Understanding organic food perceptions of young adults in college is of significance in promoting the health and nutritional benefits of organic food products. A survey of 184 participants was conducted to understand the perception of organic foods among college students and its association with their socioeconomic factors. Data were analyzed using descriptive statistics and bivariate correlations (P≤0.05). Results indicated that most students have a positive perception of organic foods. Furthermore, there was a negative association between family income and the perception of a high nutritional value. At the same time, other socioeconomic factors had a positive association with various perception indicators such as tastier, free from chemicals and pesticides, environmentally friendly, and certified label. With this growing awareness and positive outlook, organic food market producers must strategically address this increasing demand as college students are potential consumers of organic foods.

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