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Price Efficiency and Profitability of Broiler Marketing in Enugu State Nigeria

DOI : https://doi.org/10.36349/easjals.2026.v09i04.004
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Dearth Information on the profitability, marketing efficiency, determinants of profit and constraints to broiler marketing in Enugu State gave rise to this study. Multistage and random sampling techniques were used to select 120 respondents. Data were collected using pre-tested questionnaire administered to the respondents by personal interview through trained enumerators. Data analysis was by descriptive and inferential statistics. Findings indicated that majority has marital responsibilities with a mean age of 38 and 39 years and marketing experience of 14 and 19.8 years for the urban and rural marketers respectively. Females dominated the business both at the urban and rural areas. The enterprise proved profitable with significantly different monthly mean net marketing incomes and marketing efficiency levels of N299,630 and N147,219; 57.76% and 64.85% for urban and rural marketers respectively, though the urban marketers were economically more efficient than the rural marketers in the business. Significant determinants of net marketing income were gender, flock size, selling price, marketing cost, and product price while serious constraints to marketing were inadequate capital, high transportation cost, high and unstable price of produce and high cost of feed. Policies measures that would reduce marketing cost such as provision of infrastructural facilities and low-cost credits, subsidizing of feeds and formation of thrift and cooperative societies would mitigate the identified problems and increase the benefits accruing to the marketers.

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Professor Thomas Count Dracula, MD, PhD

Distinguished Professor of Haematology Head — Experimental, Historical & Sensory Haematology Vlad the Impaler University, Wolf’s Lane, Wooden Stakes Grove 666, Transylvania.

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