Transportation deals with the movement of people and goods, using various means of locomotion (walking, bicycles, buses, trams, trains, ferries, taxis, motor cars, trucks, ships, aircraft, pipelines) on transport networks (roads, rails, waterways, airways) which have terminals (parking areas, depots, stations, ports and airports) and transfer points (bus stops, stations, goods yards). Most countries of the world seek to achieve equality in health needs of their growing population especially in the rural areas who are often at disadvantage for majority of the experienced health workers would be willing to live and work in the most populous part of the economy. Maternal mortality rate is highest in rural areas and poorer communities of the world. This paper is the first attempt to proposes a conceptual framework and describe the theoretical applied discrete-choice modeling of the probability of a specific event occurring based on various influencing factors affecting maternal healthcare services. The review of literature reveals that a large percentage of women in the rural areas assumed pregnancy and childbearing to be death zone for them due to inability to have free access and affordable means of transporting themselves to health centers and hospitals that will provide them with adequate medical care. Need to travel over a long distance to access maternity health services is one of the issues with high maternal mortality rate for the available means of transportation in such areas is always with high cost. The present study takes the approach of proposing a theoretical framework which can be applied to practical situations in address transport needs and challenges in maternal healthcare services by reviewing available literature. Such research approach is common, particularly when existing knowledge in the particular area is still somewhat narrow. The present study, hence, contributes to the advancement of the literature on transportation needs for the nonmetropoli