EAS Publisher | The Role of Tour Guide Safety Motivation for Safety Performance Considering Rafting Safety Culture, Indonesia

The Role of Tour Guide Safety Motivation for Safety Performance Considering Rafting Safety Culture, Indonesia

DOI : https://doi.org/10.36349/easjebm.2025.v08i12.003

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The purpose of this study is to explain the safety performance of rafting tour guides in Indonesia. This study also aims to examine the role of safety motivation for rafting guide members who have competency certificates as boat pilots for rafting tours in terms of the effect of their safety culture. The study was conducted at several popular rafting tourist locations in Indonesia. There were six research locations with a population of 993 tour guides, and 169 were selected using a proportional random sampling method. Research on the behavior of tour guides, particularly for rafting, remains relatively scarce. This type of research is quantitative, involving the description and explanation of causal relationships. Primary data were obtained from a Likert scale questionnaire using mean analysis and the Structural Equation Model, assisted by SPSS and AMOS programs. The results of the study prove that safety culture does not directly impact safety performance, and safety motivation plays a full role (full mediation) in the context of the influence of safety culture on safety performance.

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