In Ethiopia, common bean is grown predominantly under smallholder farmers for household consumption, cash crops and to improve soil fertility status. The crop has health benefits being rich in protein and a good source of iron and zinc. In the Amhara region, the crop had many constraints which are limited improved seed supply, poor extension service resulting in quality deterioration, price volatility, the prevalence of white common bean diseases, and rainfall scarcity. Also, the consumption and production of common beans in the West Belesa district weren’t well known. To improve production constraints and consumption problems Gondar Agricultural Research Center (GARC) conducted a demonstration trial in West Belesa district. The main objective was to provide the best adaptive and high-yielder common bean variety; to assess farmers’ and extension workers' reactions to the technology, and to enhance demand-driven technology dissemination. During the experiment, 3 common bean varieties (SER-119, Awash-1, and local) were demonstrated on a 300 m2 plot of land. To evaluate the technology Farmer Research and Extension Group (FREG) was established. The FREG members got training about common bean production, consumption, and crop management as well as the FREG concept and participatory research approaches. The FREG members evaluated the demonstrated technology based on their selection criteria. The selected varieties were SER-119 and Awash-1 varieties were given a mean grain yield of 2200 kg ha-1 and 2783 kg ha-1 respectively. The technology is also visited by farmers and stakeholders. Because of food taste farmers were motivated to produce SER-119 variety in the coming season. So SER-119 variety with a full production package should be promoted to improve income and consumption habits in the district and similar agroecology.