About Us   |   Contact Us   |  
Submission  

The Impact of the Strategic Location of a Vehicle Steam Wash Facility and Service Quality in Building Customer Loyalty in Jakarta

DOI : https://doi.org/10.36349/easjpbs.2024.v06i06.001
PDF
HTML
XML

The level of competition in the vehicle washing sector is increasing, because the number of vehicles, both cars and motorbikes, is increasing every year. This is an opportunity for vehicle washing entrepreneurs to increase revenue through customer loyalty. The purpose of this study was to examine the effect of vehicle washing location and service quality on customer loyalty in Jakarta. This study successfully collected data through a customer survey of 130 customers. The sampling method used in this study is the non-probability purposive sampling method. We used multiple regression analysis where customer loyalty is the dependent variable and the location of the vehicle washing and service quality as exogenous variables. The collected data were then processed using the Smart PLS data processing tool. Partial Least Square measures two submodels, namely the outer measurement submodel or outer Measurement Model and the structural model or inner Model or inner Measurement Submodel. The results of this study found that the location of the vehicle washing and service quality have a statistically significant effect on customer loyalty. The implications and limitations of this study are also discussed in this article.

TOP EDITORS

OPEN ACCESS JOURNALS

Dr. Afroza Begum

Lecturer, Dept. of Pharmacology and Therapeutics, Shaheed Monsur Ali Medical College & Hospital, Uttara, Dhaka-1230, Bangladesh

BEST AUTHOR

Of The Month

TRACK YOUR ARTICLE

Enter the Manuscript Reference Number (MRN)
Get Details

Contact us


EAS Publisher (East African Scholars Publisher)
Nairobi, Kenya


Phone : +91-9365665504
Whatsapp : +91-8724002629
Email : easpublisher@gmail.com

About Us


EAS Publisher (East African Scholars Publisher) is an international scholar’s publisher for open access scientific journals in both print and online publishing from Kenya. Its aim is to provide scholars ... Read More Here

*This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

© 2020, All Rights Reserved | SASPR Edu International Pvt. Ltd.

Developed by JM