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The Effect of Service Quality and Price on Customer Satisfaction with Internet Voucher

DOI : https://doi.org/10.36349/easjebm.2024.v07i11.006
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This research was conducted in Komo Village, Outside Environment 1. Purpose of study this is to know the influence of quality service and price to satisfaction of online voucher customers partially and simultaneously. The research method used in this research is descriptive quantitative. The sample collection technique used field research techniques with a total of 80 samples taken based on the Slovin formula, then the data was processed using SPSS version 25. The data collection used a questionnaire distributed to the community of Komo Luar subdistrict. By Partial from SPSS output results for the variable T (partial) test quality service of 6.646>3.08 is stated hypothesis Hal (Quality service influences to satisfaction internet voucher customer) received, 2. Data obtained from spread questionnaire to respondents as many as 80 people. Analysis regression management from through a number of stages namely the F test, data validation test 1 test and efficient ko test determination use SPSS 25 help Finding Test Results that partial (1 test) t count against 1 table is 2,398<3,080 so conclude that variable Price (X2) does not influence variable customer satisfaction (Y). 3. The test results for R square are 0.636, so it is concluded that customer satisfaction is influenced by quality service and price with the percentage is 63 6% while the remaining 36.4% is influenced by other variables not examined in this research.

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