EAS Publisher | The Trust as a Linchpin when Social Norms and Network Effect on the Productivity of Farmer Women's Group

The Trust as a Linchpin when Social Norms and Network Effect on the Productivity of Farmer Women's Group

DOI : https://doi.org/10.36349/easjals.2024.v07i07.002

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This study aims to provide empirical evidence that social norms and networks affect the productivity of farmer women's groups by mediating beliefs. The subjects of this study were 121 farmer women in the Kanigaran Farmer women’s group, Kanigaran District, Probolinggo City. The samples were all taken by proportional random sample method. The data used is in the form of primary data from the results of questionnaires distributed to respondents, while data analysis uses SEM PLS. The results showed that social norms and networks affect trust. It was also revealed that social norms and networks also affect the productivity of farmer women's groups. Furthermore, the study also found that trust affects the productivity of farmer women's groups and at the same time trust can mediate the influence of social norms and networks on the productivity of farmer women's groups.

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