EAS Publisher | The Influence of Customer Income, Price Discounts, and Fashion Product Shopping Lifestyle on Customer Loyalty on TikTok Social Media

The Influence of Customer Income, Price Discounts, and Fashion Product Shopping Lifestyle on Customer Loyalty on TikTok Social Media

DOI : https://doi.org/10.36349/easjpbs.2024.v06i04.002

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Maintaining customer loyalty is the main focus for fashion product sellers. Many factors influence customer loyalty. The aim of this paper is to determine the influence of customer income, price discounts, and fashion product shopping lifestyle on customer loyalty. The objects of this research are factors that influence customer loyalty, namely customer income, product discounts and customer lifestyle. The data scale in this research is an ordinal scale. The number of respondents in the research was 200 customers. We use multiple regression models to determine the influence of independent variables on the dependent variable. The results of this research show that income, price discount and lifestyle have a significant influence and are positively related to customer loyalty, both simultaneously and partially.

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