EAS Publisher | The Development Strategy of Cross-Border Tourism as Halal Tourism in Sambas Regency

The Development Strategy of Cross-Border Tourism as Halal Tourism in Sambas Regency

DOI : https://doi.org/10.36349/easjebm.2024.v07i06.004

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Tourism is a pivotal economic sector with significant development potential in Sambas Regency, West Kalimantan. The Aruk Cross-Border Tourism Festival serves as a strategic gateway for attracting foreign tourists to the region. This study aims to identify strategies for developing halal tourism through cross-border tourism at the Sebedang Lake in Sambas Regency. Employing a qualitative approach, data were collected through interviews and observations. The IFAS and EFAS analyses revealed opportunities rated at 2.100 and strengths at 2.179, which surpassed weaknesses rated at 1.089 and threats at 1.250. The recommended development strategy is the Strengths-Opportunities (SO) strategy, which involves leveraging the unique, pristine nature of Sebedang Lake as a tourist attraction, enhancing facilities, obtaining halal certification, and fostering cooperation with stakeholders. These measures can facilitate the transformation of Sebedang Lake into a premier halal tourism destination in Sambas Regency via a cross-border tourism program. The findings of this research are anticipated to significantly contribute to the advancement of halal tourism at Sebedang Lake.

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