The utilization of hydrogen fuel represents a global shift towards sustainable energy sources, yielding significant reductions in carbon dioxide and greenhouse gas emissions. Despite the abundance of renewable energy options, widespread adoption has been slow, with persistent reliance on fossil fuels. The purpose of this study was to establish the effect of strategic innovation on the performance of hydrogen fuel consumption in Kenya. The proposed objectives of this study were: to determine the effect of product innovation on the performance of hydrogen fuel consumption in Kenya, and to assess the influence of process innovation on the performance of hydrogen fuel consumption in Kenya. Employing a desktop research methodology, the study emphasizes the pivotal role of strategic innovations in fostering sustainability, product and process innovation in hydrogen fuel consumption and the renewable energy sector. This study concludes that strategic innovations, including product innovation and process innovation have a positive effect on the performance of hydrogen fuel consumption in Kenya. Further, robust policy frameworks are essential to incentivize and facilitate innovation in hydrogen fuel production. The study recommends that the Kenyan government prioritize policy formulation to stimulate hydrogen generation and utilization, integrating incentives for research and development, tax exemptions, and financial support to encourage private investment and domestic industry growth, thus reducing reliance on imports and fostering economic diversification.