This study provides an overview of the theoretical framework for managing student affairs in public universities in the North Central region of Vietnam. Despite various efforts, student affairs management at these universities still faces numerous challenges and limitations. To meet the requirements of higher education management innovation and overcome these issues, a comprehensive approach with coordinated, effective, and standardized management solutions is necessary. The paper proposes five main solutions: raising awareness about student affairs and management for student affairs managers; innovating organizational structures and improving coordination mechanisms for student affairs management appropriate to the practical context; enhancing the capacity of dedicated staff and increasing the application of information technology and digital technology in managing student affairs; innovating the evaluation and inspection of student affairs management in schools; innovating the content and methods of organizing student affairs and managing student affairs. These solutions aim to improve the quality of student affairs management, thereby contributing to the mission of the university and enhancing the overall educational experience and the quality of the workforce. The proposed solutions are based on scientific and practical arguments from student affairs.