EAS Publisher | The Influence of Factors on Consumer Loyalty through Satisfaction at the J.CO Donuts & Coffee Restaurant at Depok City, Indonesia

The Influence of Factors on Consumer Loyalty through Satisfaction at the J.CO Donuts & Coffee Restaurant at Depok City, Indonesia

DOI : https://doi.org/10.36349/easjmb.2024.v07i03.001

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The purpose of this study is to examines how restaurant atmosphere, consumer emotions, restaurant design, and service quality influence consumer satisfaction at the J.CO Donuts & Coffee Restaurant at Depok city, Indonesia. It also investigates the relationship between customer satisfaction and loyalty. A sample of 140 fast-food consumers was collected using a structured questionnaire. This paper uses partial least squares path modelling to test and validate the study’s model and hypotheses. The results suggest that consumer emotions, restaurant design, and service quality have a positive influence on consumer satisfaction. The findings also reveal increasing the effect of satisfaction on loyalty.

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