The purpose of this study is to assess the impact of Brand Image and Service Quality on Revisit Intention via customer satisfaction at Hotel Santika Premiere Malang. Data from respondents was evaluated quantitatively to gain critical insights into the hospitality business, notably in terms of Brand Image and service quality, in order to improve customer satisfaction and revisit intention. According to the findings, brand image has no effect on revisit intention, however service quality has a favorable and considerable impact on revisit intention and customer satisfaction. The assurance and tangibles components are aspects of service quality that have a substantial impact on customer satisfaction. Customer satisfaction, according to this study, is critical in the link between Brand Image and Service Quality with Revisit Intention. When clients are pleased with the services they receive, the brand can improve their desire to return. As a result, this study emphasizes the need of enhancing service quality in order to increase customer satisfaction and encourage consumers to return and utilize the same hotel services. These findings have a substantial impact on the development of business success in the hospitality industry through successful marketing strategies and client loyalty programs.