Under the trend of global integration, international exchanges are becoming more and more thorough, and international publicity of China has been strengthened and expanded. As a powerful tool for international communication, international publicity news has attracted more attention to the selection and use of news content translation methods. Chinese international publicity work has produced great results in recent years, but the good and bad translations are intermingled. Due to the barrier of cross-cultural, “Chinglish” can be found in some translations, which not only impose a negative impact on the external publicity work, but also is not conducive to the objective and correct understanding of China in the world. From the perspective of cross-cultural pragmatics, this paper selects the international publicity news and translation method as the research object. The author makes a systematic study on the C- E (from Chinese to English) translation of publicity news. Based on the study of cross-cultural pragmatics and the characteristics of publicity news, the purpose is to make the original and the target discourses share the same function in communication. Therefore, to achieve effective and accurate publicity news translation and improve the quality in publicity news translation in order to better disseminates the culture in both sides.