EAS Publisher | The Mediating Role of Attitude on the Effect of Online Information Sources on Used Car Purchase Intention

The Mediating Role of Attitude on the Effect of Online Information Sources on Used Car Purchase Intention

DOI : https://doi.org/10.36349/easjebm.2023.v06i07.007

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This study examined the effect of online information sources from electronic word-of-mouth (e-WOM), neutral websites, and manufacturers’ websites on the intention to buy used cars, which was aimed at the citizens of Banda Aceh, who used online information sources to find information about vehicles before purchasing. The respondents were prospective car buyers. The sample used was selected through non-probability sampling with a purposive sampling technique. Two hundred questionnaires were distributed to respondents, and then the data was processed using SmartPLS 3.0 software. The results of this study indicated that sources of information from electronic word-of-mouth (e-WOM), neutral websites, and manufacturers’ websites significantly influence consumer purchase intentions.

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