EAS Publisher | E-Commerce Consumer Protection in the Digital Economy Era

E-Commerce Consumer Protection in the Digital Economy Era

DOI : https://doi.org/10.36349/easjebm.2023.v06i04.001

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E-commerce is widely known by the public, including in the Tulungagung district. The convenience offered by the trading model through internet media makes all potential buyers more interested in making buying and selling transactions through this online medium. However, the need for consumer awareness and knowledge of their rights makes consumers often disadvantaged. For this reason, local governments are expected to have efforts to protect e- commerce consumers. To find out about the protection efforts carried out by the Tulungagung district government for e- commerce consumers, a qualitative research approach was carried out by collecting data through observation and in- depth interviews with informants.

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