The purpose of this research is to study the implementation study of the Malang Mayor Regulation Number 73 of 2019 concerning the position and organizational structure of the Duties, Functions, and Work Procedures of the Cooperative, Industry, and Trade Offices as a government organization that is obliged and has the authority to control street vendors (street vendors) in Malang City. The research location was conducted in Pasar Besar, around Jalan Kyai Tamin, Zaenul Arifin, Jalan Sersan Harun Malang City, and government agencies, namely Diskoperindag (Office of Cooperatives and SMEs, Industry and Trade) Malang City as the agency responsible for the development of street vendors. Research results found The results of this study indicate the level of effectiveness and efficiency in organizing PKL coaching, Diskoperindag can be said to be not optimal or not sufficiently implementable to describe the implementation of Malang Mayor Regulation Number 73 of 2019 concerning position, organizational structure, duties and functions and work procedures for cooperative, industry and trade services, structuring street vendors with the currently existing conditions. The government is making every effort to carry out guidance and counseling to street vendors in the Pasar Besar City of Malang regularly according to what is stated in the Regional Regulation. Several internal and external primary factors from the receiving party or street vendors cause this.