EAS Publisher | Determinants of Repurchase Intention: A Study on Ease of Use, Trust and E-Satisfaction Construct in Shopee Marketplace

Determinants of Repurchase Intention: A Study on Ease of Use, Trust and E-Satisfaction Construct in Shopee Marketplace

DOI : https://doi.org/10.36349/easjebm.2023.v06i01.004

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E-commerce transforms market mechanisms in the process of interaction in buying and selling transactions. The increasing interest of consumers to carry out online purchasing activities has made companies and sellers’ market their products massively through the Internet. Through the convenience offered by the e-commerce system, people only need to visit shopping sites and order goods or services through electronic devices such as mobile phones or computers. This study aimed to examine the effect of ease of use and trust on repurchase intention mediated by e-satisfaction on Shopee online platform users. The hypothesis built in this study would be tested with a causal research design. Structural Equation Modeling (SEM) utilizing the AMOS 24 software was the statistical tool to investigate the relationship between the independent and dependent variables. The data collection method used a questionnaire with 288 respondents.

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