EAS Publisher | Exploration and Analysis of the Distribution and Marketing Mode of Movie "Cinemas-to-Network"

Exploration and Analysis of the Distribution and Marketing Mode of Movie "Cinemas-to-Network"

DOI : https://doi.org/10.36349/easjehl.2022.v05i11.003

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Due to the impact of COVID-19 epidemic and the rapid development of digital media technology, all kinds of new media platforms began to rise, and the mode of "Cinemas-to-Network" became a new marketing mode of film distribution. This paper selected domestic and foreign cases of "Cinemas-to-Network" film distribution, compared and analyzed the opportunities and challenges faced by domestic film distribution marketing mode, and put forward corresponding distribution marketing strategies, which made it possible to develop the mode of "Cinemas-to-Network".

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