EAS Publisher | The Effect of Film-Induced Tourism on Visit Intention to South Korea with Destination Image as Mediation

The Effect of Film-Induced Tourism on Visit Intention to South Korea with Destination Image as Mediation

DOI : https://doi.org/10.36344/ccijemms.2022.v04i06.001

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This study aims to analyze and explain the effect of film-induced tourism on visit intention to South Korea with destination image as mediation. Respondents of this research are fans of Korean dramas in Malang, Indonesia. This study uses a quantitative approach with primary data from a questionnaire. This research used 120 respondents whose results are processed using descriptive methods, linear regression, and mediation tests. This study found that the influence of film-induced tourism on visit intention was more substantial without the destination image as mediation.

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