EAS Publisher | The Marketing Ethical Strategies of Thailand’s Organic Rice Based on Eastern Economic Corridor (EEC)

The Marketing Ethical Strategies of Thailand’s Organic Rice Based on Eastern Economic Corridor (EEC)

DOI : https://doi.org/10.36344/ccijemms.2020.v02i09.002

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Despite being one of the world’s major exporters of food, Thailand is facing mounting problems concerning unstainable agriculture practices. Organic farming could help to address environmental, social and economic issues, organic rice practices are proven to improve soil fertility, foster biodiversity, increase economic yield. The stakeholders of organic rice practices should adopt the Eastern Economic Corridor (EEC) favorable policies and embrace the digital era. The increased utilization of smart organic farming technology and greater access of corporate social responsibility could help to add the organic rice value and enlarge the export volumes to international markets. The effectively implementation of the marketing ethical strategies could help to reduce Thailand’s rice famer heavy household debt and get out of Thai poverty debt traps.

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