EAS Publisher | Consumer Perception towards Luxury Watch Brands

Consumer Perception towards Luxury Watch Brands

DOI : https://doi.org/10.36344/ccijemms.2019.v01i01.006

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This study is done to investigate the consumers buying preference towards luxury watch brands. A pilot study among a few luxury brand watch customers was done. Survey is done among 50 luxury watch brand users of age group 20-50 years. Both online and offline surveys were done to collect data. The results revealed that people prefer quality more than social status.

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Lecturer, Dept. of Pharmacology and Therapeutics, Shaheed Monsur Ali Medical College & Hospital, Uttara, Dhaka-1230, Bangladesh

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