Palm sugar agro-industry occupies an important position in the family economic patterns of rural communities. This study aims to know development strategy palm sugar. The method used is the method of survey, study sites are set purposive. The sampling technique used stratified random sampling. Basic of stratification is an amount of raw material use palm (Arrenga pinnata Merr) juice. In the third year plus convenient sampling method. The research was conducted in the Cimenga Cijaku Lebak. Modeling analysis tools to acquire agroindustrial development strategies used SWOT (strength, weakness, opportunities, and threats). The results showed: (1) Internal factors provide a response to the palm sugar craft 2.48, the highest response to the craft of palm sugar is a characteristic of the product (product quality). (2) provide a response to external factors palm sugar craft 2.50, the highest response against palm sugar craft is the population growth. (3) strategies that can be taken for the palm sugar craft is the hold and maintenance development strategy focused on/improving and maintaining quality product of palm sugar with labeling, registration number, and expiration date, form a management group, especially with the establishment marketing cooperatives, utilization of research results and create a pilot project on integration on agribusiness palm (Arrenga pinata Merr), and political will of government.