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Human Factors in Rural Entrepreneurship Development in Tourism Sector: A Case Study (Moeil Village in Meshginshahr County)

DOI : https://doi.org/10.36349/easjebm.2021.v04i10.001
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Rural development is increasingly associated with entrepreneurship, which is considered as a central force of economic growth and development. Tourism’s role in rural development is basically an economic one and can help to sustain and improve the quality of life in rural areas; entrepreneurship demands an enabling environment in order to flourish and is one of the most urgent needs of today’s rural communities. The purpose of this study was to investigate the human resource factors necessary for the development of entrepreneurship in the tourist area of Moeil in Meshginshahr County. The research was quantitative in nature. Also, in terms of purpose, it was a type of applied research conducted using a survey method. The statistical population of the study consisted of 384 rural people at the age Over 15 years that were living in Moeil in 2020. The data collection tool was a researcher-made questionnaire whose face validity was confirmed by experts. The reliability of the questionnaire was also examined by conducting a pilot study and calculating the Cronbach's alpha coefficient (0.89). The findings showed that the results of t-test for both objective and subjective factors were less than 0.05, which indicates the importance of human factors in the development of tourism entrepreneurship in the study area. Also the results of variance test showed that objective and Subjective propellants components between groups with 99% confidence is significant. The results show that human propellants differs between the three groups of bisector, incompetent and harmonious. Finally, according to the research findings, suggestions are presented to promote the development of tourism entrepreneurship.

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Dr. Afroza Begum

Lecturer, Dept. of Pharmacology and Therapeutics, Shaheed Monsur Ali Medical College & Hospital, Uttara, Dhaka-1230, Bangladesh

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