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Comparative Approach to the Satisfaction of Subscribers of Orange, Mtn and Moov Mobile Telephone Companies in Côte D'ivoire

DOI : https://doi.org/10.36349/easjhcs.2021.v03i05.004
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This article analyzes the relationship between the services offered by mobile telephone companies in Côte d'Ivoire and subscriber satisfaction, using the confirmation of expectations model. In order to achieve this objective, a questionnaire was administered face to face to a stratified sample of 384 mobile phone users in the communes of Cocody and Yopougon from May 6 to 24, 2017. The data analysis method adopted directs its efforts towards comparison of results. Statistical analyzes in this study show that subscribers are satisfied with customer service, network reliability, network geographic coverage, the cost of the SIM card and the cost of prepaid recharge, intra-network communication and intra-profile of the main operator. Our results also show that the latter do not appreciate the cost of inter-network communication, internationally, to landline and the cost of deleting or modifying numbers (accomplices, favorites or favorites) and navigation Internet. These results show that the quality of customer service, the technical aspects of the network and the affordable price of products and services influence subscriber satisfaction. While subscriber dissatisfaction is linked to the high cost of products and services.

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Lecturer, Dept. of Pharmacology and Therapeutics, Shaheed Monsur Ali Medical College & Hospital, Uttara, Dhaka-1230, Bangladesh

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