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Website Quality: The Right Strategy of Service Quality and Information Quality for User Satisfaction

DOI : https://doi.org/10.36349/easjebm.2021.v04i06.003
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This research examines four variables, there are Service Quality, Information Quality, Website Quality, and User Satisfaction. The research aims to empirically test Service Quality and Information Quality on User Satisfaction by adding Website Quality as an Intervening Variable with the Malang Regency Government website as an object. This research used quantitative and casual-comparative research design. Research respondents are website operators of Government Organizations in Malang Regency, with 478 operators in total. By using Simple Random Sampling as the sampling technique with an error value of 10%, writers obtained 81 samples. Primary data were collected using a questionnaire assisted by google form. So 81 website operators work in Malang Regency Government Organizations as respondents. We applied Descriptive Analysis and Linear Regression Analysis using Structural Equation Modeling as the analysis technique in this research. The result indicates that Service Quality, Information Quality, and Website Quality significantly have a positive influence on User Satisfaction. Meanwhile Service Quality and Information Quality significantly cannot increase User Satisfaction through Website Quality.

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Lecturer, Dept. of Pharmacology and Therapeutics, Shaheed Monsur Ali Medical College & Hospital, Uttara, Dhaka-1230, Bangladesh

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