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Analytical Study of Household Consumers’ Food safety Awareness level Regarding Milk and Milk products in Khartoum - Sudan

DOI : https://doi.org/10.36349/easjnfs.2020.v02i06.001
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Abstract: This research aimed at analyzing household consumers’ food safety awareness level regarding milk and milk products in Khartoum state - Sudan. Study was based on primary data collection using a scientifically structured questionnaire that addressed food safety parameters. A total of 150 consumers located in various geographical areas in the state were the sample of the study where they were chosen on a stratified random base. Collected data was analyzed using Statistical Package for Social Science (SPSS), to obtain frequency of distributions and chi- square values. Main results showed that 17.3 % of respondents purchased processed milk; 60.7% of these respondents purchased processed milk based on product brand; while 82.7% purchase frsh raw milk, Most of the consumers under study 79.8 % favored fresh raw milk over processed milk for their belief in its high quality compared to 20.2 % who favored fresh raw milk over processed milk due to its affordable price .100% paid considerable attention to post purchase milk treatment; 50.7 % of respondents assured they were not satisfied with safety of milk in Khartoum state . 61.5% of consumers indicated they trust raw milk quality. Education level had non-significant effect on type of milk purchased, place of milk purchase -whether groceries or street vendor, type of utensils used- whether plastic or stainless steel and Product label reading. The study was concluded that more effort to be performed in understanding consumer perceptions and preferences to enable policy makers and dairy industry players to make practical decisions that could leverage food safety and awareness programs to avoid hazards and risks associated with contaminated milk and milk products consumption hence insuring a healthy society.

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Dr. Afroza Begum

Lecturer, Dept. of Pharmacology and Therapeutics, Shaheed Monsur Ali Medical College & Hospital, Uttara, Dhaka-1230, Bangladesh

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