Almost everything influences food alternatives, at just one occasion and place or another. The relative importance of ‘demand-pull’ from organic green customers or ‘legislative push’ from socio-environmental legislation varies widely between completely different sorts of the market. The organic food industry has been the topic of much media attention over the past decade. the difficulty of the buyer of “How do the randomly selected consumers have knowledge/awareness of organic food products?” and “Why are some customers skeptical (doubt), regarding organic food merchandise referred to as green (SOP-Green) whereas others are not?” the aim of this paper is to bridge the research gap by conducting an explanatory study to look at consumers skepticism of organic products claiming to be “Green” (SOP-Green) in Riverdale, Georgia, while the goal is to analyzes consumer whether or not they are skeptical of organic products claiming to be “Green” (SOP-Green) supported choice experiments to be conducted through face-to-face interviews. Specifically, the target is to work out which demographic variables (Age and Marital status) and knowledge/awareness of organic food variables (buy organic food products, conversant in organic food products, and believe the knowledge published about organic advantages) may affect consumers about SOP-Green in Riverdale, Georgia. Data collection happened last year between August-December, 2018 in Riverdale, Georgia. the info collection survey instrument was designed in two sections. within the first section, consumers’ demographic characteristics (e.g., gender, age, family size, legal status, gross household income, education level) were included. within the second section, consumers' knowledge/awareness of organic food products was considered. Purchasers were approached during their food shopping in outlets of three retail chains in two different areas of Riverdale (one outlet per chain) employing a structured questionnaire. Overall, 80 people we