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Social Grooming in Facebook: Linguistic Study of Facebook among a Selected Group of Kenyan Internet Users

DOI : https://doi.org/10.36349/easjehl.2021.v04i02.004

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Abstract: Social Media is consumed for various purposes, and individuals utilise different media channels to achieve other goals. Among the purposes include passing the time, information seeking, convenience, entertainment, self-expression, forming new relationships, education, and marketing. Studies have shown that individuals using Facebook have higher sociability, extraversion and neuroticism than those using other social media platforms. This article examines how Facebook is used for socialising needs like meeting and talking with others and getting peer support and a sense of community. The arguments are that typical Facebook user will directly communicate with a small core group of friends by posting comments or messages, indicating strong ties. It is crucial to explore how Facebook users maintain the motive of the maintenance of friendship. This article is located in Computer Mediated Discourse Analysis (CMDA) frameworks and used questionnaires to obtain data.

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