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Tourism Website User Study: Measuring the Impact of System Quality and Information Quality Considering User Satisfaction to Obtain the Net Benefit

DOI : https://doi.org/10.36349/easjebm.2021.v04i01.004
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Abstract: This research started from curiosity about the performance of tourism sector websites as an effort by researchers to give input to local governments in the field of tourism during the covid-19 pandemic. The purpose of this research is to find out the impact of system quality and information quality on Net Benefit by considering user satisfaction as an effort to succeed a website. This research was conducted at a tourist location in Maluku Province, Indonesia. Researchers met directly with respondents who come to the tourist attraction on considering information from the website. The number of respondents as many as 49 tourists is a sample of research. The research design is quantitative, using linear regression techniques to test structural models. Data analysis techniques are descriptive analysis and structural equation modeling. The results found information that the quality of information presented on tourism websites proved directly capable of creating decisions for users to visit tourist attractions in Maluku Province. Users as prospective visitors to tourist locations need information such as ease of travel to reach tourist destinations such as transportation, hotels, prices of various items, and tour guides.

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Lecturer, Dept. of Pharmacology and Therapeutics, Shaheed Monsur Ali Medical College & Hospital, Uttara, Dhaka-1230, Bangladesh

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