EAS Publisher | Code Switching and its Imapct on Pakistani Advertisments

Code Switching and its Imapct on Pakistani Advertisments

DOI : https://doi.org/10.36349/easjehl.2020.v03i12.002

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Abstract: The study aims to find the effect of “Code Switching” in advertisements (ads), its impact on psyche of a viewer and its effect on market. Speaking of advertisements specifically, code switching has created a great effect. It has become an essential part of “good” TV commercials. We a part of an age that is relying on technology, on the daily basis, new products are introduced in market. As a matter of fact a single person cannot get to know about every product. Manufacturers take help of advertisements for the promotion of their daily use items. Ads are planned in a way that the viewer is psychologically forced to buy the product.

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