About Us   |   Contact Us   |  
Submission  

The Impact of Visitor Satisfaction Mediation from the Relationship between Marketing Information Systems, Tourist Destinations and Service Quality towards Returning Interest in Malang Topeng Village Tourism Destinations

DOI : https://doi.org/10.36349/easjmb.2020.v03i12.003
PDF
HTML
XML

Abstract: Returning Interest is the result of visitor satisfaction. The purpose of this study is to examine and analyze the impact of visitor satisfaction as a mediating variable of the relationship between marketing information systems, tourist destinations, and service quality on interest in returning to visit. This research is an explanatory research, with the location of this research being conducted in the Tourism Destination of Mask Village, Malang City, and East Java. The population in this study is all people /communities who have visited the tourist destinations of Malang Topeng Village. With a sample size of 180 respondents. The data analysis technique uses descriptive statistical analysis, path analysis and hypothesis testing. From the results of the analysis and discussion, the results of the Marketing Information System and service quality do not affect the interest in returning to visit, while tourist destinations have an effect on the interest in returning to visit. However, the marketing information system, tourist destinations, and service quality affect the interest in returning to visit through the satisfaction of visiting tourists to the tourist destinations of Kampung Mask Malang, so it can be said that the satisfaction of visiting actually acts as mediation in this study.

TOP EDITORS

OPEN ACCESS JOURNALS

Dr. Afroza Begum

Lecturer, Dept. of Pharmacology and Therapeutics, Shaheed Monsur Ali Medical College & Hospital, Uttara, Dhaka-1230, Bangladesh

BEST AUTHOR

Of The Month

TRACK YOUR ARTICLE

Enter the Manuscript Reference Number (MRN)
Get Details

Contact us


EAS Publisher (East African Scholars Publisher)
Nairobi, Kenya


Phone : +91-9365665504
Whatsapp : +91-8724002629
Email : easpublisher@gmail.com

About Us


EAS Publisher (East African Scholars Publisher) is an international scholar’s publisher for open access scientific journals in both print and online publishing from Kenya. Its aim is to provide scholars ... Read More Here

*This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

© 2020, All Rights Reserved | SASPR Edu International Pvt. Ltd.

Developed by JM